Last week, I strayed from my typical IT architecture and
strategy coverage, to what I believe is a critical topic for national
conversation – Net Neutrality. As I saw
the topic quickly referenced in numerous articles the week of the hearing, I
couldn’t stop myself from digging in. The
more I read, the more I read. As a
result, I put together a perspective for the PSGroup research service that attempts
to frame the issue – how we got here and the positions of each side. I do offer my own opinion at the end, but my
goal in writing the piece was to present the issue neutrally. With the intent to engage more people in the national conversation.
What follows is that perspective. This is a long post (even for me). You can also download (free with registration)
the perspective at the PSGroup site. I’d like to thank Patty for supporting my inclination
to take this tangent. The perspective:
Net Neutrality – An Important
Topic for National Conversation
The United States Congress is currently exploring revisions to the
nation’s communications laws, namely the 1996 Telecommunications Act.
One of the most important, and contested, issues under consideration is
Internet Neutrality (Net Neutrality). The concept of Net Neutrality is straightforward.
In a neutral network, all network traffic is treated
neutrally (not discriminated against) regardless of origin or destination. In a
neutral network, all endpoints (content, applications, equipment) are treated
neutrally (not discriminated against), regardless of function, ownership, or
implementation. Since the Internet’s inception, the network has been neutral.
From the consumer’s point of view, a neutral network allows
for unfettered access to any (legal) content and applications, using the
equipment of their choice.
From the application and content provider’s point of view, a
neutral network supports the offering of any (legal) content and application,
using the platforms of their choice.
From the network operator’s point of view, a neutral network
dictates the implementation and management of a standards-based network, to
transmit information from origin to destination, without consideration for the
usage patterns, payload, and volume generated by the endpoints.
In essence, a neutral network is a dumb pipe. The
intelligence resides at the endpoints. And there lies the conflict.
In a neutral model, the network operators claim the application
and content providers get a free ride on the network, with great financial
returns, on the network operator’s investment, while the network operators themselves
are prohibited from offering new services (access tiers, prioritized traffic)
to realize a return on their investment. Without a return on investment,
network operators claim no incentive to continue their investment, specifically
in broadband deployment.
In response, the application and content providers claim a
discriminatory model would limit consumers’ choice on the Internet, and create
high barriers to entry for new, innovative, application, and content providers.
Without accessible and compelling content and applications, broadband adoption
and usage will decline. Not to mention, the network operators do collect fees
from the endpoints (consumers and providers).
As you can see, the Net Neutrality issue is circular. The
network needs compelling applications and content. The applications and content
need a viable network.
However, the good news is both sides, and the government,
are in agreement that further broadband deployment and adoption are critical
for innovation, social causes, economic growth, and global competitiveness.
The challenge, then, is setting forth policies that encourage
both network and endpoint investment and innovation today, without placing
unforeseen restrictions on future innovation.
Given this, the Senate Commerce Committee held a Net
Neutrality hearing on February 7, 2006, inviting experts
from both sides of the debate to share their perspectives. The hearing was important
not only for the information shared, but also because it stimulated a
much-needed national conversation on the topic.
In the spirit of participating in, and encouraging, that
conversation, I compiled this Net Neutrality perspective. The perspective
presents the Net Neutrality issues, provides important context, and shares each
side’s position, along with the intersections and divergences. In an attempt
for neutrality, I limit my own views to the closing.
This is an issue best understood in historical context, so I
begin with background information on policy and the marketplace.
Background –
Telecommunications Policy and Marketplace
In this section, I take a look at significant policy and
related marketplace developments that led up to today’s Net Neutrality conversation.
Keep in mind, the U.S. government has taken the stance that a limited regulatory atmosphere is best
for Internet innovation and growth. A vibrant, competitive, free marketplace
should in most instances be self policing and self correcting.
Since the 1996 Telecommunications Act evolved from the
Communications Act of 1934, I start there.
First, There Were
Telephones
The 1934 Act—through a series of revisions—split carrier
services into two types, basic and enhanced. Basic services included
transmission services over any medium (copper, microwave, fiber optic cable,
wireless), and voice phone calls. Enhanced services are value-added information
services, such as caller ID, call blocking, and call forwarding.
Basic services were regulated. Enhanced services were not.
Basic service regulation requires all common carriers to be non-discriminatory
in: providing service upon reasonable request, allowing the attachment of devices
to the network, and connecting their networks to other operators. Basic
services are regulated under Title II.
Then, There was
Dial-Up Internet
Back in the days of dial-up Internet access, the Internet
fell under common carrier policy. The basic and enhanced service definitions
migrated into the Telecommunications Act of 1996 as telecommunications services
and information services. Therefore, telecommunications services were
regulated, and information services were not.
Telephone carriers providing telecommunications services
were required to be non-discriminatory. This led to an explosion of ISPs and spurred the creation of the
Internet we enjoy today.
Next, There was Broadband
Internet
Over time, applications and content became richer, directed
at a wide range of audiences—consumers, students, educators, business professionals,
scientists, technologists, social groups, sports enthusiasts, gamers, you name
it. This expansion required bandwidth: broadband networks over cable lines and
digital subscriber lines (DSL).
Information
Service Classification. To encourage investment and deployment in broadband
cable networks, in 2002, the FCC classified cable modem service as an
information service, rather than a telecommunications service. This removed the
non-discriminatory carrier code policy from cable network providers. As a
result, the FCC only has ancillary authority (Title 1) over the cable network
providers. The lack of definition of this ancillary authority is a topic of
discussion for Net Neutrality supporters.
The “information service” classification was overturned by
the Ninth Circuit Court of Appeals, but was then affirmed by the Supreme Court
in 2005.
Internet
Freedoms—February 2004. In the interim period, while the information
service classification was overturned, then FCC Chairman Michael K. Powell
delivered his consumer-oriented
Internet Freedoms in a speech at the Silicon Flatirons Symposium on Feb 8,
2004. Powell challenged the broadband network industry to preserve the following
Internet freedoms:
"Freedom to Access Content. First, consumers should have access to
their choice of legal content.
Consumers have come to expect to be able to go where they want on
high-speed connections, and those who have migrated from dial-up would presumably
object to paying a premium for broadband if certain content were blocked. Thus,
I challenge all facets of the industry to commit to allowing consumers to reach
the content of their choice. I recognize that network operators have a
legitimate need to manage their networks and ensure a quality experience, thus
reasonable limits sometimes must be placed in service contracts. Such
restraints, however, should be clearly spelled out and should be as minimal as
necessary.
Freedom to Use Applications. Second, consumers
should be able to run applications of their choice.
As with access to content, consumers have come to expect that they can
generally run whatever applications they want. Again, such applications are
critical to continuing the digital broadband migration because they can drive
the demand that fuels deployment. Applications developers must remain confident
that their products will continue to work without interference from other companies.
No one can know for sure which “killer” applications will emerge to drive
deployment of the next generation high-speed technologies. Thus, I challenge
all facets of the industry to let the market work and allow consumers to run
applications unless they exceed service plan limitations or harm the provider’s
network.
Freedom to Attach Personal Devices. Third, consumers
should be permitted to attach any devices they choose to the connection in
their homes.
Because devices give consumers more choice, value and personalization
with respect to how they use their high-speed connections, they are critical to
the future of broadband. Thus, I challenge all facets of the industry to permit
consumers to attach any devices they choose to their broadband connection, so
long as the devices operate within service plan limitations and do not harm the
provider’s network or enable theft of service.
Freedom to Obtain Service Plan Information. Fourth, consumers should receive meaningful information regarding their
service plans.
Simply put, such information is necessary to ensure that the market is
working. Providers have every right to offer a variety of service tiers with
varying bandwidth and feature options.
Consumers need to know about these choices as well as whether and how
their service plans protect them against spam, spyware and other potential
invasions of privacy.”
The Internet freedoms were presented as a code of fair
conduct, and an FCC enforcement strategy. In March 2005, this enforcement
strategy was demonstrated in the most noted case of blocking by a network
operator. Madison River Communications settled a dispute with the FCC for alleged blocking
of Vonage’s VOIP service. Many Net Neutrality supporters point to Powell’s
Internet freedoms as the basis for a go-forward policy. [In his testimony,
Lawrence Lessig calls for the ratification of Powell’s Internet Freedoms with
an additional point to protect application and content providers from barriers
to entry, brought on by practices such as access-tiering.]
Summer 2005. On
June 27, 2005, the Supreme Court
reversed the Ninth Circuit of Appeals’ ruling, thus, the FCC’s
classification of broadband cable modem service as an information service took
effect.
On August 5, 2005, the FCC adopted the Wireline
Broadband order which eliminated facilities sharing requirements on
facilities-based wireline broadband Internet access service providers. In other
words, DSL was granted the same information services classification as cable
broadband. Now cable broadband and DSL would be treated equally. Equality
stimulates fair competition.
On the same day, the FCC, under the chairmanship of Chairman Kevin J. Martin,
adopted Internet principles to ensure that broadband networks are widely
deployed, open, affordable, and accessible to all consumers. The Internet
principles are:
“To encourage broadband deployment and preserve and promote the open and
interconnected nature of the public Internet, consumers are entitled to access the lawful Internet
content of their choice.
To encourage broadband deployment and preserve and promote the open and
interconnected nature of the public Internet, consumers are entitled to run applications and use services of their
choice, subject to the needs of law enforcement.
To encourage broadband deployment and preserve and promote the open and
interconnected nature of the public Internet, consumers are entitled to connect their choice of legal devices that do
not harm the network.
To encourage broadband deployment and preserve and promote the open and
interconnected nature of the public Internet, consumers are entitled to competition among network providers,
application and service providers, and content providers.”
At the conclusion of the Policy Statement (FCC-05-151),
is a statement the principles will be incorporated into ongoing policymaking
activities. However, that statement was accompanied by a footnote:
“Accordingly, we are not adopting rules in this policy statement. The
principles we adopt are subject to reasonable network management.” The
looseness of these statements concerns Net Neutrality supporters.
Freedoms vs.
Principles. A quick comparison of the Internet freedoms and Internet
principles shows the former giving more rights to the consumer, and the latter
providing more latitude to the network operator. The fourth Internet principle
shows the current FCC chairman’s tendency to trust the dynamics of the
marketplace to prevent discrimination.
October
2005—Merger Mania. On October 31, 2005, the FCC approved the mergers of SBC
and AT&T, and Verizon and MCI. As a condition of the approval, the merged
companies had to agree to enforceable compliance with the Internet Principles (FCC-05-151)
for a two-year period.
Interestingly, the companies were asked to comply with
policies that depend on a competitive environment, when the merger approvals
essentially created a duopoly.
Right
Now—Telecommunications Act Review. As mentioned in the opening, the United
States Congress is currently exploring revisions to the nation’s communications
laws, including the important topic of Net Neutrality. During the February 7,
2006 committee
hearing, Senator Ted Stevens, the Commerce committee chairman, made two notable
comments. First, in his
opening, Senator Stevens stated: “The FCC has announced Net Neutrality principles,
but Chairman Martin has stated that regulation is not needed and that it will
not be needed.” Second, in his opening remarks to Panel 2, Senator Stevens
asked the lawyers present to consider (for subsequent conversation) the work
required on the Act itself. Did it need to be revised, replaced, or amended? Do
the Net Neutrality issues stem from the Act itself?
These comments show a legislative course has not been
predetermined. There is ample time for a national
conversation, and of course, lobbying.
Pro Net
Neutrality-Who, What, Why
Net Neutrality advocates want the Internet to remain, as it
has always been, neutral. No network traffic should be discriminated against, regardless
of origin or destination. No endpoint (content, applications, equipment) should
be discriminated against regardless of function, ownership, or implementation.
Keeping the Internet neutral is imperative for innovation and growth.
This position is articulated by Vint Cerf, father of the
Internet, and Google Chief Internet evangelist, in his
Feb 7, 2006 testimony, “The Internet’s open, neutral architecture has proven to
be an enormous engine for market innovation, economic growth, social discourse,
and the free flow of ideas.”
Vint Cerf continues:
“Because the network is neutral, the creators of new Internet content
and services need not seek permission from carriers or pay special fees to be
seen online. As a result, we have seen an array of unpredictable new offerings—from
Voice over IP to wireless home networks to blogging—that might never have
evolved had central control of the network been required by design. Allowing
broadband carriers to control what people see and do online would fundamentally
undermine the principles that have made the Internet such a success.”
Who Supports Net Neutrality?
The concept of Net Neutrality is supported
by content and application providers (Google, Amazon, eBay), service
providers (Vonage, Skype), retail equipment manufacturers, network equipment
manufacturers, and consumer
groups (Consumer Federation of America, Consumers Union
and Free Press). I use the term “concept,” because the “how” of Net Neutrality
remains under discussion.
What Do Net Neutrality Supporters Want?
• User
Access. User rights to access the legal content and applications of their
choice. The network should not block content or applications, such as VOIP
service. The network should not re-route a request to a different destination
based on network operator partnerships. For example, a request to Amazon should
not be re-routed to Barnes and Noble.
• User
Connection. User rights to connect using the equipment of their choice.
Network operators should not mandate proprietary standards which favor specific
equipment manufacturers.
• Service
Plan Information. User rights to access service plan information. The
service plan should clearly articulate fees, usage terms, bandwidth limitations
and general quality of service. The broadband consumer may be offered tiers of
service based on usage patterns. The standard tier must provide sufficient bandwidth—the
lower-end consumer must not be squeezed out.
• Provider
Offering. Provider rights to offer the legal content and applications of
their choice. Providers need not ask permission of the network operator to
deploy new content and applications.
• Provider
Access. Provider rights to fair access and entry into the Internet
marketplace. Providers should not have to make additional payments, beyond
access fees, to ensure consumer requests will be received, and provider responses
will be sent. Network operators should not employ access tiering
(fast lane, slow lane), toll booths, and/or private network strategies.
• Internet
Design Protection. Retain the end-to-end design of the Internet, in which,
the intelligence and control is at the endpoints, in the hands of users.
• Internet
Spirit Protection. Retain the freedom, creativity, innovation, and entrepreneurial
spirit of the Internet with lightweight enforceable policies, rather than
complicated and litigious legislation.
Why Now?
• Regulatory
Changes. The FCC’s classification of cable broadband and DSL as information
services, rather than telecommunication services, removes the carriers from the
non-discriminatory enforcement rules under Title II. The applicable ancillary
Title 1 rules are undefined and untested.
• Service
Blocking. Recorded instances of service blocking, most notably the Madison River example cited in the background section.
• Consolidation
of Carriers. The mergers of SBC and AT&T, and Verizon and MCI, have effectively
resulted in a duopoly. The current FCC regulations hinge on a competitive
carrier environment.
• “Free
Ride” Statements. Recent statements from executives at AT&T (nee SBC)
and Verizon make strong overtures to new surcharges for application and content
providers, in the form of access tiering, or network taxes/tolls.
- AT&T. In a November
7, 2005 interview with Business Week,
SBC CEO Edward Whitacre Jr. responds to a question regarding competition:
Business Week: “How concerned are you about
Internet upstarts like Google (GOOG), MSN, Vonage, and others?”
Mr. Whitacre:
“How do you think they're going to
get to customers? Through a broadband pipe. Cable companies have them. We have
them. Now what they would like to do is use my pipes free, but I ain't going to
let them do that because we have spent this capital and we have to have a
return on it. So there's going to have to be some mechanism for these people
who use these pipes to pay for the portion they're using. Why should they be
allowed to use my pipes?”
Verizon. A February 7, 2006 Washington
Post Article on Net Neutrality,
quotes John Thorne, a Verizon senior vice president and deputy general counsel,
as follows:
“The network builders are spending a fortune constructing and
maintaining the networks that Google intends to ride on with nothing but cheap
servers," Thorne told a conference marking the 10th anniversary of the
Telecommunications Act of 1996. "It is enjoying a free lunch that should,
by any rational account, be the lunch of the facilities providers.”
con Net
Neutrality—Who, What, Why
Net Neutrality opponents are marketplace dynamics
proponents, rather than pro-discrimination. This group is essentially saying
three things. First, network carriers have no incentive to discriminate against
user access and choice. Second, network carriers should have the right to
explore new business models and pricing plans to recoup sunk investment, and
expand broadband deployment. Third, the marketplace, consisting of consumers
voting with dollars and carrier competition, along with existing regulation
(FCC, anti-trust) will prove self policing and self correcting.
These positions are articulated in the testimony of J. Gregory
Sidak, visiting professor of law, Georgetown University Law Center:
“A telecommunications carrier already lacks the incentive to block a
consumer’s access to lawful content, because content and carriage are complementary
goods, not substitute goods. A telecommunications carrier also lacks the
incentive to degrade the quality of packets for VoIP services, because that degradation
would be quickly detected and could trigger antitrust or business tort
litigation. Finally, the overarching reason why anticompetitive behavior of any
sort is implausible is that competition will constrain the market power of any
given carrier.”
And, the testimony of Kyle
McSlarrow, president and CEO, National Cable & Telecommunications
Association:
"With
bandwidth usage growing at a rapid pace, continued investment will be needed to
keep broadband services robust. If broadband providers are to continue to make
these investments, and if consumers are going to be given the levels of
services and innovative new products and features they desire, all at prices
they can afford, broadband providers need to have continuing flexibility to
innovate in the business models and pricing plans they employ. Likewise,
websites and content providers also need the flexibility to experiment with business
models, and to partner with broadband providers in doing so.
Who Opposes Net Neutrality?
The marketplace dynamics position is supported by the major
broadband carriers (AT&T, Verizon), the United States Telecom Association,
the National Cable & Telecommunications Association, and some individual
policy experts, such as Kyle D. Dixon of The
Progress and Freedom Foundation. [Mr. Dixon’s testimony
contains the following disclaimer: “The views expressed here are my own and may
not reflect those of The Progress & Freedom Foundation, its Board, or its
supporters.”]
Companies, such as TimeWarner, with both content and
broadband interests have yet to take a public position on Net Neutrality.
What Do Net Neutrality Opponents Want?
• Return on
Infrastructure Investment. Network operators want the ability to explore
new business models and pricing plans to achieve a return on investment, and
provide shareholder value. A proven ROI will stimulate new investment to expand
broadband deployment.
• Accessible
Consumer Pricing. The consumer alone should not bear the burden of the
network operator’s infrastructure investment.
• Network
Protection. Network operators want the ability to protect the network from
harm—viruses, spam, congestion, incompatible devices.
• Network
Traffic Controls. Network operators want the ability to dedicate bandwidth
for their own intensive services, such as video delivery and for the services
of partners.
• Government
Non-Interference Stance. The government should stick to its
non-interference stance, which has stimulated the growth of the Internet to
date. Technology is advancing more rapidly than can be reasonably predicted.
New legislation may have unforeseen future consequences.
• Competitive
Marketplace. A competitive marketplace will keep the broadband carriers
from self-damaging discriminatory practices. A competitive marketplace includes
alternative to cable and DSL networks, such as satellite, wireless and power
over broadband (PBL).
• Evidence
of Discrimination. Net Neutrality opponents claim: “Net Neutrality is a
solution looking for a problem.” Instances of discrimination have been limited
and resolved. Market power abuse cases should be prosecuted under existing
laws.
Why Now?
• Policy
Encourages Broadband Deployment. The FCC’s action to classify broadband
cable modem and DSL as information services was to encourage broadband deployment
and adoption. The
United States is behind in broadband deployment,
adoption, and bandwidth delivered to residences.
• Marketplace Opportunity. Network operators want to be
able to leverage their investment to exploit opportunities in video delivery,
VOIP, advertising revenue, and content and application partnerships.
• Financial
Demands. Broadband deployment, particularly in less dense areas, requires
significant investments.
• Network
Threats. Spam, phishing, and viruses continue to threaten the network and
its users.
Intersection and
Divergence
As in any debate, there are points of both agreement and
disagreement. Not surprisingly, some of the disagreements are as a result of
assumption and inference, rather than a direct statement made by the other side.
In this section, I highlight important points of agreement and disagreement.
Points of Agreement-
• Governmental non-interference has spurred investment,
innovation, and growth.
• Further broadband deployment is critical to
stimulate innovation, economic growth, and remain competitive globally.
• The United States is behind in
broadband adoption, and bandwidth delivered to residences.
• The customer must receive value based on price
and performance.
• Carriers have the right to protect the network
from harm.
• Don’t Break Internet!
Points of Disagreement-
State of Competition:
• Carriers argue there are viable alternatives to
cable broadband and DSL.
• Net Neutrality supporters argue any real penetration
by these options (wireless, satellite, BPL) is several years away, requiring
significant investment.
• Carriers argue the average consumer has multiple
broadband provider choices.
• Net Neutrality supporters argue most consumers
only have a choice between cable or DSL.
FCC
Enforcement Power:
• Net Neutrality supporters question the enforceability
of Title I for network discrimination cases.
• Carriers point to the Madison
River case—however, that case was enforced under then FCC Chairman
Martin’s Internet Freedoms.
Consumer Pricing Model:
• Carriers interpret the Net Neutrality stance on
consumer pricing as one price fits all.
• Net Neutrality supporters accept a multiple tier
consumer price model, as long as service plan information is accessible, and
the standard service provides sufficient (not slow lane) access.
Bandwidth Scarcity:
• Net Neutrality supporters advocate network investment
to increase bandwidth to all users, similar
to the Internet2 model.
• The testimony of the
President and CEO of the United States Telecom Association states
“bandwidth is a finite resource.”
Rights of Network
Operators:
• The network operators want to explore new
business models and pricing plans that may lead to a tiered or segregated
network.
• The Net Neutrality supporters oppose this.
Rights of
the Application/Content Provider:
• The network operators claim popular application
and content providers are freeloading.
• Net Neutrality supporters claim intelligence at
the endpoints is the intrinsic design of the Internet.
The State of Network Operators Financials:
• The network operators claim providing a neutral
network is a financial burden.
• Net Neutrality supporters claim these are overstatements:
- The network operators collect access fees from
both ends—consumer and application/content endpoint.
- Network operators are taking rapid depreciation
on their network infrastructure investment.
Clash of Titans? As you can see, there is an impending clash between major
network operators, and large application and content providers. For the sake of illustration, assuming neither side
compromises:
If the network operators prevail, more consumers will have
reasonably-priced broadband access to a narrower selection of content and
applications. This is similar to the network television model—broad reach,
limited programming.
If the Net Neutrality advocates prevail, a smaller
population of consumers will have broadband access to a wide selection of
content and applications. Access fees will be commensurate with the consumer’s
bandwidth appetite. This is similar to the Internet model today—broad reach,
varying access levels, broad choice.
closing thoughts
Staying true to my roots, I am pro-consumer and
pro-innovation. As well, I appreciate the need to achieve profitability and
create shareholder value.
When marketplaces are vibrant and competitive, there is an
element of self policing and self correction. Participants won’t take actions
that risk their marketplace position. As a result, customers have choices,
innovators have opportunities, and infrastructure providers are fairly
compensated. In a scenario such as this, formal Net Neutrality policies are not
required.
However, recent carrier consolidation, and the absence of
penetrated alternatives at the network transport layer (satellite, wireless,
broadband over powerline), tell us marketplace dynamics alone are insufficient.
If the network operators are allowed to impose surcharges
and create access tiers, it will be increasingly difficult for consumers to
find new application and content providers, preventing consumers from voting
with their dollars. As a result, innovation suffers, and the Internet and U.S. economy stagnate.
In the absence of true competition—I support a simple, enforceable,
non-discrimination policy.
My position is just that, mine. I recommend readers educate
themselves on this important issue, and if compelled, take action. Join in the
national conversation. Contact your Congressperson. Speak with representatives
from consumer groups and trade groups.
For Further Reading
Doc Searls’ provocative essay on
Saving the NetJohn Windhausen, Jr.:
“
Good
Fences Make Bad Broadband,” Public
Knowledge Whitepaper
Adam D. Thierer: “
Net Neutrality: Digital Discrimination
or Regulatory Gamesmanship in Cyberspace?” Cato Institute Policy Analysis
Vint Cerf : “
Vint
Cerf Speaks Out on Net Neutrality,” Official Google Blog
