Now, Russ Daniels, VP & CTO, Cloud Services Strategy, Hewlett Packard. Some Cloud capabilities have been previously discussed (in industry) as utility computing.
More interesting, from Russ's perspective: "The cloud is the internet's next stage of evolution".
The cloud is great for connecting. It's more than an alternative delivery system. Connecting people to people, people to experiences, data to context & location, businesses to customers and businesses to businesses.
"Experience is a never ending stream of events."
The cloud removes the technology burden from individuals.
Providing an example of human life events managed from a cell phone via e-government cloud services that can be replicated for many emerging markets.
Now, a "self-serving" (his term) example of a print publishing ecosystem. Create, Produce, Sell and Use. Today, point to point connections, recreated for every pairing of publisher and service provider.
Speaks to how the cloud allows publishers, other than giants like NY Times, to have fresh, daily, local publishing. HP has Magcloud offering.
Cloud enablers/contributors: cloud computing (scale, commodity compute resources), SOA (service centric design), web 2.0 (rich user interface, focus on social computing, user is not afterthought, user is first class concern of design).
No longer an application centric view. Service view. Requires separation of data from consuming application.
Design drives cloud economics. Traditional IT has distributed design, where the components constrain each other (hardware, middleware, OS, applications) and customer is responsible for integration. Cloud has integrated design - compute, OS, middleware, applications -- all in integrated system, with common management services.
Evolution of cloud service platforms: dedicated (purpose built, amazon bookstore), multi-purpose (support multiple applications, amazon retail), partner (support high touch business partners, amazon retail services), platform (platform as primary value (amazon retail platform (if amazon chooses to)).
The evolution of architecture: logical (structural description of a software system), enterprise (process-centric description of an enterprise), ecosystem (role/responsibility based description of an ecosystem, ecosystem in which an organization (or individual) exists).
In closing, this is a large and complex space, this talk just scratches the surface.
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