Note to self: marketing, marketing, marketing...

...that was a tweet of mine on July 17, 2008.  It was inspired by a conversation with a prospect who thought I worked for ebizQ.  Yes, I blog over at ebizQ, but no, I'm not an ebizQ employee.  Nor, am I an employee of the SOA Consortium.  As readers here know from the rampant disclosures, the SOA Consortium is my client -- a very good one I might add.

However, I can see why people might think I work for one or the other.  Context.  If your introduction to me, or exposure to my work, was through one of those organizations, then it's a natural leap to presume employment.  Not helping my cause, over here I'm all about the topics I cover, hardly mentioning my business. 

Now, you're thinking, great, from now on every third post is going to be "engage with me", "Elemental Links is the best".  No fear, that's not the plan at all.  Instead, I added some clarifying verbiage over at ebizQ and more importantly, finally, launched an Elemental Links, Inc website.  The site has been up in a (more or less) stealth mode since late July, but in the spirit of "marketing, marketing, marketing", it's time to tell people about it.

So, if you are interested in learning about engaging with Elemental Links, my 2009 research focus, or just what's the deal with the disclosures, please visit Elemental Links.  When you see me in public, be sure to ask for one of my spiffy new business cards. 

Comments

[Sandy Kemsley]

Exactly the reason that I moved my blog off ebizQ -- many people thought that I worked there, which makes it an ineffective way to build my own brand. Now, if I could just get them to remove my old archived posts there, which still manage to cause confusion...

[brenda]

hey sandy, believe me, i considered shutting my ebizQ blog down. but instead, for now, i'm trying a change in my overall strategy. since the summer, this blog is my 'source of record'. in that, i pulled some original content from my ebizQ blog over here. as well, all new posts appear here first.

as for my business-driven architect blog at ebizQ, i'm using that for syndication of selected posts from here and/or the SOA Consortium.

and of course, i've embraced the notion that marketing isn't evil.

i bet ebizQ still gets search traffic on your archives, they might be there forever! -brenda