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May 18, 2007

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"Won't companies lose differentiation in a world where everyone is implementing the same (industry supplied) business services?"

To some extent I agree with you, that services are the answer to this, but I think the problem of process templates and standard approaches may mean that orchestration/composition does not solve the problem. I see customers (and outsourcers) focusing on control of the critical decision services in their business. Even if these are orchestrated into an industry-standard process, making decisions (about pricing, marketing, origination, collections) differently means your (standard) process feels and looks different to customers and resists commoditization.

JT

Just a minor comment: Isn't it true that modularity and interoperability are the necessary prerequisites for composability/orchestration?

Martin - absolutely. In "composition-oriented and services-based", I think of modularity and interoperability as "service-based". As for "interoperability" it needs to be both technical and business (semantics). -brenda

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